Photo courtesy of Praveen Thirumurugan @praveentcom
On the TV show, Dragon’s Den (similar to Shark Tank), entrepreneur David Hawcock pitched a pop-up chess set.
He wore a black shirt showing this equation in white letters:
1.d4 d5 2.c4
If you know chess, it represents the moves for the Queen’s Gambit, one of the oldest chess openings still played today.
Considering the context of David's pitch, his t-shirt represented brilliant marketing.
The Marketing Equation
Speaking of marketing, there's another little-known equation.
A marketing equation. And it can help your business reach more of your ideal customers.
M = W*W*H*W
But what does it mean?
Marketing = Who * What * How * Where
The Who — who is your target market?
The What — what are you trying to say to them?
The How — how will you say it in a clear and compelling way?
The Where — where do you put this message so your target market will see it?
Apply the equation to everything you do:
Website
Email campaigns
Ads
Social media posts
Print collateral
Direct mail
Promo products
Putting The Marketing Equation To Work For You
Want to improve in these areas but aren’t sure how?
There’s a simple first step: let’s chat.
Consider it the “Queen’s Gambit” opening move for your business.
About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a smooth moonwalk on a slick kitchen floor. I recently released a young adult novel called The Jungle Within.
