Customer Acquisition Cost

How Much Should I Spend On My Marketing?

How much should I spend on my marketing?

Ever looked closely at a dollar bill?

It contains all types of mysterious graphics: a large eye, an unfinished pyramid, odd signets.

But one symbol is easily overlooked. You’ll find it beside the large “1” on the upper right side of the bill’s front.

 
 

So what is it?

Some speculate it’s a hidden owl for anti-counterfeit purposes. But others think it’s a spider because of all the surrounding webbing.

Whatever your opinion, it makes for a great bar bet. Just challenge someone to find the owl/spider on a dollar, and they’ll probably search in vain.

Regardless of the weird images, dollar bills are fascinating everyday objects. How we accumulate or lose them creates a wide range of emotions.

And obviously, dollars determine if a business succeeds or fails. For instance, your mindset regarding money impacts your marketing investment. Your marketing impacts your leads. Your leads impact your sales.

Which spurs the often-asked question: How much should I spend on my marketing?

The nuances of the answer may surprise you. So let’s tackle it. Take a look at our short video as we unpack this important question.

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About Me
Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a mean moonwalk on a slick kitchen floor.