Online Ads

If you’re of a certain age, you only grew up with “traditional marketing.”

Which means: TV commercials, radio spots, print ads, and billboards. That was pretty much it, along with your Saturday morning cartoons. Yeah, you’re old.

But then our world turned into an episode of “Meet The Jetsons” with the invention of the world wide web, email, iPhones, and something called Justin Bieber.

Along the way, online ads were born. At first a novelty, they’re now stronger than ever.

Today, even small mom-and-pop stores are benefiting from this new form of advertising called “digital marketing.”

Yep, we’ve come a long way since the Yellow Pages.

Facebook vs Google

The big debate in digital marketing is, “Should I advertise on Facebook or Google?”

It’s a good question because there's an important distinction:

Facebook Ads are “Paid Social” (targeting people who match specific demographics)

⁣Google Ads are “Paid Search” (targeting people who search for specific keywords)

Your industry and marketing goals will determine which one is the best investment for your dollars. Don’t worry, we’ll figure it out so you can keep focused on your daily Wordle scores.

Think of us as your digital assistant

Ready to get started? Well, saddle up pardner.

We offer complete setup (keyword research, copywriting, call-to-action strategy, landing page creation, and daily oversight) so your online ads are as smooth as a glass of sweet tea on a hot summer’s day.

Or in the words of Olivia Newton-John a generation ago, “Let’s get digital, digital…"

Online advertising in a COVID-sensitive world