Differentiation

Lollipop Lessons: Dare To Be Different

Ever heard of a Cricket Lick-It sucker?

It’s a lollipop with a real cricket suspended inside the candy. My nephew gave me one for Christmas.

And yes, the maker says it’s safe to eat the insect. Some people describe it as tasting like popcorn.

I’ll take their word for it.

What does a Cricket Lick-it have to do with you?

Standing Out In Your Industry

In the saturated sucker market, the Hotlix company (no, I didn’t make that up) stands out by offering something bold and unusual.

And at the very least, their product gets folks talking.

So think about your business:

  • What are you doing differently than your competition?

  • Do you have a unique spin on any of your offerings or services?

Sometimes the smallest things get the biggest attention.

Developing Your Game Plan

When you purchase our Grow Your Business Game Plan™, we bring all types of ideas to you, from slam dunk messages to clutter busters, foot-in-the-doors, bullseye products, and triggers.

But above all, you’ll receive a marketing plan overflowing with custom insights and recommendations. This is a vital document you can share with employees, use to onboard new staff, and pass along to vendors.

And as a bonus, just because you’re special, we’ll throw in a complimentary Cricket Lick-It Sucker.

You think I’m kidding.

Here’s the Cricket Lick-It website. By the way, they also sell Scorpion Suckers. Yum Yum.

 

About Me

Hey, I’m Brian, co-founder of Genie Jar Digital. Born a Tar Heel but now a Virginian, I’m a father of five and the husband of one amazing lady. My family has a thing for Golden Retrievers. Given the right circumstances, I can do a smooth moonwalk on a slick kitchen floor. I recently released a young adult novel called The Jungle Within.