Grow Your Business Game Plan featuring Which Wich in the 757

Clarifying the Message: Your Customers Are Hungry for Something Better

The Problem: Across Williamsburg, Norfolk, and Suffolk, people are looking for fresh, satisfying meals with sandwiches made just for them. Many don’t realize the perfect option is right in their own backyard: Which Wich.

The Guide: Genie Jar Digital brings decades of experience turning local favorites into household names. With a heart for hospitality and a knack for storytelling, we’ll help Which Wich restaurants stand out in a competitive market.

The Plan: Using a strategic combination of community engagement, email marketing, influencer activation, and localized promotions, we’ll elevate Which Wich as must-visit destinations for Hampton Roads food lovers.

Clarity. Strategy. Growth.

At Genie Jar Digital, we believe confusion is the enemy of growth. Our Grow Your Business Game Plan is a proven, step-by-step process designed to help you clarify your message, engage the right audience, and drive measurable results. We provide a Game Plan for everyone we stand beside to help with marketing.

Here’s how it works:

  1. Discovery Session – We start by listening. You tell us where you’ve been, where you’re headed, and what’s in your way.

  2. Messaging – We apply our GYB Game Plan framework to craft clear, customer-focused messaging that sets you apart.

  3. Custom Game Plan – From websites and email campaigns to social media and ads, we build a simple, actionable marketing roadmap tailored to your goals.

  4. Execution & Growth – Whether you want to DIY with confidence or have us implement everything for you, we’ll guide you every step of the way.

The result? A business that grows because customers finally understand why they need you.

Our Strategy: Connect. Engage. Deliver.

Social Media (new local presence)

  • Launch dedicated Which Wich 757 social channels (FB / Instagram) using approved logos and brand assets.

  • Share content that shows the magic of customization: “Your Wich. Your Way.”

  • Feature local themes: military families, campus life, commuter stories, community heroes.

  • Spotlight: Fan-Built Wiches, behind-the-scenes photos, and pickup-ready promos.

Website / Landing Page

We’ll stand up one central hub (e.g. 757sandwich.com, vasandwich.com, or virginiasandwich.com) that includes:

  • Store locations, hours & maps

  • “Build Your Wich” interactive showcase with Hampton Roads stories

  • Direct link to catering and online ordering from the corporate website

  • Email opt-in with incentives (discounts, store opportunities, VIP events)

Email Marketing

  • Begin collecting emails in-store, via website, and at events.

  • Send a monthly “Wich Happens” email with:
    • Local stories & community features
    • New sandwich ideas & seasonal specials
    • Exclusive pickup deals & catering promos

Influencer & Community Events

  • Host in-store tasting events for local influencers, radio personalities (e.g. Eric Worden), and food bloggers.

  • Partner with military bases, youth sports leagues, and local festivals/events to create “Wich Pop-Ups” and sample giveaways and coupons for coming into the store.

  • Use “Traffic Relief Wich Stops” or commuter pop-ups to surprise drivers with mini wiches + QR codes.

Catering & Pickup Growth

  • Launch a “Feed Your Team” program targeting companies, offices, schools, and local organizations.

  • Offer incentives for repeat catering orders (discount tiers, loyalty credits).

  • Promote online ordering ease and speed for pickup customers.

What Success Looks Like

When Which Wich in the 757 embraces this story-driven marketing approach, we will:

  • See higher foot traffic as local awareness grows

  • Attract more catering clients from the community

  • Increase pickup orders thanks to ease, visibility, and loyalty

  • Build a devoted audience who say: “That’s my Which Wich.”

How We’ll Get There

  1. Approve co-op and scope for Williamsburg / Norfolk / Suffolk locations

  2. Choose a primary domain to direct Hampton Roads traffic (e.g. 757sandwich.com)

  3. Gather corporate assets and set up local brand templates

  4. Roll out Phase 1 (social launch, landing page, email setup) in the first 60–90 days

  5. Begin monthly content, events, and local activations

Estimated Budget Range: $2,500–$3,800/month *depending on service depth and content volume. We’ll grow as you grow. **Media spend is not included in the monthly retainer. We will help with a recommended monthly spend per brand depending on goals and location count.

Let’s Grow Together

You’re not just serving food—you’re creating moments, memories, and a destination for community connection. With the Grow Your Business Game Plan from Genie Jar Digital, your restaurants will become local legends.

Which Wich option for additional franchises in the Hampton Roads region presents a tremendous opportunity for strategic growth. The Grow Your Business Game Plan is designed not only to boost current awareness and engagement, but also to establish a scalable marketing model that supports successful launches of all future locations.

From building early buzz and community anticipation to helping assess ideal brick-and-mortar locations through local market insights and data-driven targeting, this plan creates a repeatable blueprint for opening each Which Wich with maximum visibility and strong foot traffic.

Genie Jar wants to help turn Which Wich into the go-to comfort spots in Hampton Roads by creating more visibility and putting more butts in seats.