Grow Your Business Game Plan Proposal and Timeline
Proposed Microsite: www.757sandwich.com
Objective: Drive awareness, increase local engagement, boost foot traffic, and build a scalable marketing system to support the Which Wich locations in the Hampton Roads region.
Engagement Timeline: 12-month marketing plan with quarterly reporting and strategic reviews.
Timeline & Deliverables
Month 1: Strategy + Infrastructure Build
Launch www.757sandwich.com with:
Dynamic location listings
WebID integration for email database growth
Lead generators: email capture, catering inquiries, gift card marketing
Set up FloDesk email marketing accounts:
hungry@757sandwich.com
Branded email domains for Which Wich
Design custom email templates and segment lists
Create foundational print collateral
Note: Google Business Profiles are managed at the corporate level
Months 2–4: Marketing Launch Phase
Launch monthly branded email campaigns
*Activate paid media: Google Ads, social ads, and streaming platforms
Begin monthly themed content for social media
Create content hub on www.757sandwich.com (events, specials, approved media)
Host first influencer event at the Norfolk location
Months 5–12: Full Momentum & Scalable Growth
Ongoing monthly email, ad, and print campaigns
Host annual influencer events for each location
Refresh print materials for area hotels, in-store, and handouts
Launch seasonal promotions for gift cards and catering
Expand website and digital reach as other potential locations open
Budget Estimates
Microsite (build and manage) $1,500 (first 2 months), then $850/month. Includes design, WebID, lead generation, hosting and Meta Data SEO
Email Campaign (FloDesk) *$850/annual. includes branded templates, campaigns, list growth
Social Media $1,500/month with content routed through the new microsite
Influencer Events (annual) $1,200/per event that includes coordination, outreach, photography, food cost, and follow-up
Campaign Management and Reporting $500/month. Includes Monthly performance reviews and strategy and Catering and Gift Card Campaigns
Proposed Monthly Budget
Approximately $3,471 based on ALL activities on an annual schedule
$1,157 per location (at a average of $18/ticket = extra 9 patrons per day or less than 1 extra patron per operating open hour… We can do this!)
*Optional Add: Print Advertising and Materials $750/month that includes Hotel handouts, POP signage, promotions and other coordinated collateral with current marketing staff (or, as needed at the rate of $135/hour.
Optional Monthly digital marketing
*Paid Ads (Social + Google) $500–$1,000/month suggestion. Includes media budget and management
*Streaming Advertising $800–$1,500/month suggestion. Includes OTT/CTV ads on platforms like Hulu and Roku
*Suggested advertising budgets are flexible based on growth goals, locations, and seasonal activity.
The Grow Your Business Game Plan builds immediate awareness for the current Which Wich locations while laying a strategic foundation for successful future openings across Hampton Roads. With the right messaging, content, and local partnerships in place, Which Wich can dominate the fast-casual landscape in Hampton Roads, Virginia.