Proposal & Timeline

Grow Your Business Game Plan featuring Super Chix Chicken & Custard + YourPie Pizza

Clarifying the Message: Your Customers Are Hungry for Something Better

The Problem: Families, young professionals, and students in Hampton Roads crave fresh, fast, quality food with local flair—but many aren’t aware that better options are right around the corner.

The Guide: Genie Jar Digital brings decades of experience turning local favorites into household names. With a heart for hospitality and a knack for storytelling, we’ll help LTD Hospitality’s restaurants stand out in a competitive market.

The Plan: Using a strategic combination of community engagement, email marketing, influencer activation, and localized promotions, we’ll elevate YourPie and Super Chix as must-visit destinations for Hampton Roads food lovers.

Clarity. Strategy. Growth.

At Genie Jar Marketing, we believe confusion is the enemy of growth. Our Grow Your Business Game Plan is a proven, step-by-step process designed to help you clarify your message, engage the right audience, and drive measurable results. We provide a Game Plan for everyone we stand beside to help with marketing.

Here’s how it works:

  1. Discovery Session – We start by listening. You tell us where you’ve been, where you’re headed, and what’s in your way.

  2. Messaging – We apply our GYB Game Plan framework to craft clear, customer-focused messaging that sets you apart.

  3. Custom Game Plan – From websites and email campaigns to social media and ads, we build a simple, actionable marketing roadmap tailored to your goals.

  4. Execution & Growth – Whether you want to DIY with confidence or have us implement everything for you, we’ll guide you every step of the way.

The result? A business that grows because customers finally understand why they need you.

Social Media Strategy

Note: We recognize that Super Chix is a franchise with corporate-managed social media. We’ll enhance awareness through indirect methods:

YourPie Pizza

  • 3x/week branded local content on Facebook & Instagram

  • Monthly themes (e.g., Back to School, Summer Nights, Local Love, Youth Sports, Church outings)

  • Instagram Reels of fresh pizzas, staff highlights, behind-the-scenes footage

  • User-generated content reposts and story shoutouts

  • Geotagged posts to increase local searchability

  • Engagement with local foodie groups and community hashtags

Super Chix – Indirect Social Support

  • Create brand-compliant, localized media (photos/video) for LTD’s internal use or submission to franchise channels

  • Engage food-focused local influencers to generate organic buzz and tag Super Chix location accounts

  • Drive traffic through paid ads and email that lead customers to share their experiences online

Email Marketing Campaign

Biweekly or monthly campaigns to drive foot traffic, build loyalty, and promote specials.

  • Custom-designed templates for YourPie & Super Chix

  • Segmented audiences for families, students, professionals

  • Exclusive offers: “Free Scoop Fridays,” “Pizza & Pint Night,” “Kids Eat Free”

  • Loyalty promotions & birthday/anniversary emails (through POS)

  • Cross-promotion between brands and LTD properties (hotels, events)

  • Analytics tracking (open rate, CTR, conversions)

  • Use of email subscription Flodesk to capture emails and produce all campaigns. Flodesk subscription is an additional $38/month

  • Integration of WebID on landing pages to grow email database of all viewers (requires an additional $600/monthly commitment.)

Influencer & Community Engagement

  • “Taste Hampton Roads” Launch Event Series: Invite local food bloggers, influencers, media, and micro-creators

  • Curated VIP tasting nights (with branded takeaways and photo ops)

  • Partner with area colleges and young professional organizations

  • Tie-ins with nonprofit groups or local festivals for added exposure

  • Limited-run, influencer-co-created pizza or custard flavor with promo code

Paid Media Management

  • Localized Facebook and Instagram ads with geographic targeting

  • Google Ads with “Near Me” optimization for both brands

  • Retargeting visitors who view menus but don’t convert

  • Budget-conscious A/B testing for headline and creative performance

What Success Looks Like

Metrics to Track:

  • Email subscriber growth and open rates

  • Social engagement and reach (YourPie, influencer tags for Super Chix)

  • In-store foot traffic & redemption of special offers

  • Google & Yelp review growth

  • ROI on paid ad spend

  • Repeat visits from loyalty campaigns

Investment & Timeline

Launch Phase (Month 1):

  • Onboarding & Strategy Alignment

  • Asset Collection & Brand Voice Development

  • Email System Setup + List Building

  • Influencer Event Planning

  • Initial Paid Ad Creative

Ongoing Monthly Services:

  • Social Media Management (YourPie only)

  • Email Marketing (both brands)

  • Paid Ad Management

  • Monthly Influencer Activation

  • Content Production (photo/video)

  • Monthly Reporting

Estimated Budget Range: $2,500–$4,000/month *depending on service depth, number of locations, and content volume. We’ll grow as you grow. **Media spend is not included in the monthly retainer. We will help with a recommended monthly spend per brand depending on goals and location count.

Let’s Grow Together

You’re not just serving food—you’re creating moments, memories, and a destination for community connection. With the Grow Your Business Game Plan from Genie Jar Digital, your restaurants will become local legends.

LTD Hospitality’s option for up to eight additional Super Chix franchises in the Hampton Roads region presents a tremendous opportunity for strategic growth. The Grow Your Business Game Plan is designed not only to boost current awareness and engagement, but also to establish a scalable marketing model that supports successful launches of all future locations.

From building early buzz and community anticipation to helping assess ideal brick-and-mortar locations through local market insights and data-driven targeting, this plan creates a repeatable blueprint for opening each Super Chix with maximum visibility and strong foot traffic.

Genie Jar wants to help turn your restaurants into the go-to comfort spots in Hampton Roads by creating more visibility and putting more butts in seats.