Grow Your Business Game Plan Proposal and Timeline

Proposed Microsite: www.dinewithltd.com

Objective: Drive awareness, increase local engagement, boost foot traffic, and build a scalable marketing system to support the future opening of up to 10 Super Chix locations in the Hampton Roads region.

Engagement Timeline: 12-month marketing plan with quarterly reporting and strategic reviews.

Timeline & Deliverables

Month 1: Strategy + Infrastructure Build

  • Launch www.dinewithltd.com with:

    • Dynamic location listings

    • WebID integration for email database growth

    • Lead generators: email capture, catering inquiries, gift card marketing

  • Set up FloDesk email marketing accounts:

  • Design custom email templates and segment lists

  • Create foundational print collateral

  • Note: Google Business Profiles are managed at the corporate level

Months 2–4: Marketing Launch Phase

  • Launch monthly branded email campaigns

  • Activate paid media: Google Ads, social ads, and streaming platforms

  • Begin monthly themed content for YourPie social media

  • Create content hub on dinewithltd.com for Super Chix (events, specials, approved media)

  • Host first influencer event for Super Chix

Months 5–12: Full Momentum & Scalable Growth

  • Ongoing monthly email, ad, and print campaigns

  • Host quarterly influencer events (Super Chix and YourPie)

  • Refresh print materials for hotels, in-store, and handouts

  • Launch seasonal promotions for gift cards and catering

  • Expand website and digital reach as new Super Chix locations open

Budget Estimate

  • Microsite (build and manage) $1,500 (first 2 months), then $800/month. Includes design, WebID, lead generation, and Meta Data SEO

  • Email Campaign (FloDesk) $850/month. includes branded templates, campaigns, list growth

  • Social Media $1,500/month. includes YourPie only; Super Chix content routed through new microsite

  • Print Advertising and Materials $700/month. includes Hotel handouts, POP signage, promotions

  • Influencer Events (quarterly) $1,200/per event. includes Coordination, outreach, photography, food cost

  • Campaign Management and Reporting $500/month. Includes Monthly performance reviews and strategy and Catering and Gift Card Campaigns

Proposed Monthly Budget — Approximately $4,750 based on monthly and quarterly activities

Monthly Budget per location breakdown (Approximate)

  • Super Chix Chesapeake = $1,440

  • Super Chix Williamsburg = $1,440

  • YourPie Norfolk = $1,870

Suggested Monthly digital marketing

  • *Paid Ads (Social + Google) $1,500–$2,000/month suggestion. Includes media budget and management

  • *Streaming Advertising $800–$1,000/month suggestion. Includes OTT/CTV ads on platforms like Hulu and Roku

Suggested Advertising Spend = $2,300-$3,000/month

*Suggested advertising budgets are flexible based on growth goals, locations, and seasonal activity.

The Grow Your Business Game Plan builds immediate awareness for existing LTD restaurant locations while laying a strategic foundation for successful future Super Chix openings across Hampton Roads. With the right messaging, content, and local partnerships in place, LTD can dominate the fast-casual landscape in Coastal Virginia.

Let’s put this plan into motion and grow together.

We're ready to get started