Strategic Growth Partnership

Follow-Up Recommendations & Monthly Service Options

Thank you for taking the time to meet with us and for openly sharing your vision for the future of Showstopper Painting.

After listening to your story, one thing became abundantly clear:

This isn't just a marketing project. It's a brand restoration.

Your commitment to rebuilding the company through integrity, quality workmanship, authentic relationships, and exceptional customer service creates an incredible opportunity. Our job is to make sure the market sees the same company you are building from the inside out.

Rather than trying to sell a fixed package, we've outlined a flexible menu of services that can grow with your business. Whether you choose one service or partner with us as your complete marketing department, every recommendation is designed to support your long-term vision.

90-Day Roadmap

Month One

  • Announce new ownership across all marketing channels

  • Remove outdated branding and legacy content

  • Complete website audit

  • Complete Google Business audit

  • Develop annual marketing roadmap

  • Build content calendar

  • Refresh messaging

  • Develop capability statement

Month Two

  • Launch updated website improvements

  • Begin SEO campaign

  • Launch social media strategy

  • Begin email marketing

  • Produce photography and video content

  • Create commercial marketing materials

Month Three

  • Neighborhood marketing campaigns

  • Commercial contractor outreach

  • HOA marketing campaign

  • Review generation campaign

  • Monthly reporting and optimization

Recommended Growth Partnership

Based on our conversations, we believe the following combination provides the greatest value while supporting your goals of rebuilding the brand, increasing residential market share, expanding into commercial work, growing epoxy flooring, and pursuing military and government opportunities.

  • Strategic Marketing Management (Your Fractional CMO) = $3,500

  • Website Management = $1,200

  • Social Media = $2,500

  • Photography & Video = $950

  • Graphic Design = $1,150

  • Content Marketing = $850

  • Email Marketing = $650

  • Reputation Management = $350

    • Total = $11,150/month

Optional Add-ons:

  • SEO: +$2,500/month

  • Google Ads Management: +$950/month (plus ad spend)

What Each Service Includes

Strategic Marketing Consulting = $2,500

Includes:

  • Monthly strategy meeting

  • Campaign planning

  • Growth consulting

  • Competitive analysis

  • Quarterly planning

  • Marketing leadership

Website Management = $1,200

Includes:

  • Website updates

  • New landing pages

  • Content changes

  • Hosting coordination

  • Security monitoring

  • Performance optimization

Social Media management = $2,500

Includes:

  • Content calendar

  • 16 to 20 custom posts each month

  • Facebook

  • Instagram

  • LinkedIn

  • Nextdoor

  • Google Business Profile posts

  • Professional copywriting

  • Graphic design

  • Community management

  • Monthly reporting

Photography & Video = $950

Includes one scheduled content day each month:

  • Professional photography

  • Project videos

  • Customer testimonials

  • Drone footage (when applicable)

  • Short-form reels

  • Edited marketing assets

Graphic Design = $1,150

Includes:

  • Digital graphics

  • Sales collateral

  • Flyers

  • Capability statements

  • Print-ready artwork

  • Advertising creative

Content Marketing = $850

Includes:

  • Two SEO-optimized blog articles

  • Case studies

  • Website copy updates

  • Email newsletter content

  • Educational resources

  • Service page content

Email Marketing = $650

Includes:

  • Campaign design

  • Copywriting

  • List management

  • Monthly email campaign

  • Reporting

Reputation Management = $350

Includes:

  • Review monitoring

  • Review generation strategy

  • Google review requests

  • Monthly reputation reporting

Additional Add-Ons

Sales & Marketing Materials = Starting at $165/hr or quoted per project

Examples include:

  • Proposal Templates

  • Trade Show Displays

  • Presentation Decks

  • Brochures

  • Leave-Behind Materials

  • Signage

  • Vehicle Graphics

Search Engine Optimization (SEO) = $2,500

Includes:

  • Technical SEO

  • Local SEO

  • Google Business Profile management

  • Keyword research

  • AI Search Optimization

  • Citation management

  • Monthly reporting

*If you choose to continue working with your existing SEO provider, we're happy to collaborate and ensure all marketing efforts remain aligned.

Google Ads Management = $950

*Advertising placement budget not included.

Includes:

  • Campaign setup

  • Keyword management

  • Ad copy

  • Landing page recommendations

  • Conversion tracking

  • Monthly optimization

 
 

Our Commitment

Marketing should never be about making a company look bigger than it is.

It should accurately reflect who the company has become.

As you rebuild Showstopper Painting around exceptional people, outstanding craftsmanship, and a culture of accountability, our role is to ensure every website visitor, homeowner, builder, HOA, general contractor, and commercial client experiences that same story before they ever request an estimate.

We appreciate the opportunity to be part of this exciting new chapter and look forward to helping position Showstopper Painting as one of Hampton Roads' most trusted and respected painting companies.