IMPACT MARKETING FOR RESTAURANTS
Navigating Through A Recession or a Crisis
STEP 1 — RECEIVE YOUR FREE RESTAURANT CUSTOM STRATEGY
Free CUSTOM MARKETING STRATEGY
With purchase of ANY package
Your restaurant custom marketing strategy includes:
An online interview (for evaluating your current marketing and future goals)
Your 1-Page Marketing Plan (your complete plan in 1 overview page)
Your One-Liner (how to best describe your restaurant to prospects)
Your Target Market (identifying your target customer)
Your Brand Personality (discovering the best way to communicate in your marketing)
Your Lead Product (using your unique “foot-in-the-door” offer)
Your Bullseye Product (providing a clear path to your premier product)
Your 3-Step Visual Plan (simplifying your process for new customers)
Understanding Your Customer (reaching them at each stage of their restaurant search)
Custom Marketing Recommendations (practical action steps to move forward)
STEP 2 — CHOOSE YOUR RESTAURANT MARKETING PACKAGE
STARTER RESTAURANT MARKETING
$899/month
6-month campaign required (begins upon signed contract), then month-to-month
FIRST MONTH FREE
Utilizing findings from your custom strategy, your package includes:
Website redesign for improved online sales and marketing*
Online menu integration to attract more customers
Social media campaign set-up for maximum reach
Social media training for marketing efficiency:
-How to find and use the best restaurant photos
-How to design the best restaurant posts for Facebook and Instagram
-What you should say in each of your online postsLogo tweaks, if needed (especially for online and social platforms)
Brand Guidelines document for consistent branding
Your first month is FREE!
PROFESSIONAL RESTAURANT MARKETING
$1,299/month
6-month campaign required (begins upon signed contract), then month-to-month
FIRST MONTH FREE
Utilizing findings from your custom strategy, your package includes:
ALL Starter Package deliverables PLUS...
Search engine rankings (SEO):
Optimizing your Google My Business account
Updating your online directory information
Updating your website copy for better rankings
Finding the keywords your customer uses for search
Improving online traffic from target keywords
Reviewing your website for better online rankings
Editing website page to include keywords, where needed
Creating onsite blog content for engaging target audience
Distributing your created content online
Monthly reporting through an online dashboard
Your first month is FREE!
PREMIUM RESTAURANT MARKETING
$899/month
12-month campaign required (begins upon signed contract), then month-to-month
FIRST MONTH FREE
Utilizing findings from your custom strategy, your package includes:
ALL Professional Package deliverables PLUS...
ChowNow* online ordering integration/management into your website:
Custom-built restaurant app that is branded for your restaurant
Customers order directly from your website, rather than a third party site
Easy-to-use ChowNow tablet frees your staff from the phones
Take an unlimited number of orders all at once
ChowNow management portal with access to all your data
Email marketing best practices and strategies
Your first month is FREE!
*Extra monthly subscription costs apply to Squarespace website platform and ChowNow, paid directly to those providers
Monthly payment of your selected package is auto-billed to your credit card
With any of the 3 packages: 40% OFF any additional projects outside of this proposed scope of work
