Can your team explain your business in one sentence?

This question is the one great test of your marketing.

If your company struggles with a consistent, internal answer, you can bet the external messaging will be a dumpster fire.

And what about other marketing essentials — is your team properly educated?

• Website best practices

• Copywriting do’s and don't’s

• Graphic Design principles

• Word-Of-Mouth strategies

• Social Media necessities, tips, and hacks

Our onsite, ultra-practical workshops are tailored for your unique needs.

It’s like dropping a marketing school smack-dab-in-the-middle of your office.

Workshop Choices

5 tips to become a marketing ninja

Five core principles dictate marketing success. Like the law of gravity, they work over and over. Ignore them at your own peril. When your company embraces these marketing laws, you graduate from young Padawan to marketing Ninja. As one famous warrior once said, "Your life is on the line. Practice well."

• The One Surprising Secret to Great Marketing

• The Proven Way to Increase Ad Impact

• The Hidden Marketing Tool Inside Every Business

• The Most Overlooked Marketing Strategy

• The “Backwards” Principle of Profitability

The 5 Golden Truths of Amazing Websites

In 2003, Anthony Casalena had an epiphany in his dorm room. Soon after, he started Squarespace, one of the most influential web platforms. So how did a college student upend the website industry? These powerful truths will forever change how you design and look at websites.

• How To Tweak Your Website to Outperform Your Competition

• The “5-Second Rule” and Why You Need To Know It

• What Great Websites and Zorro (remember him?) Have in Common

• The BIG HONKIN’ Website Question that Most Companies Forget To Ask

• Why Every Website Needs A “Junk Drawer” — and How To Use It

The $2 Billion Copywriting Life hack

In the 1970s, copywriter Martin Conroy drafted a letter that earned a whopping $2 billion in sales. How did he do it? Learn the same strategies and apply them to your company with these surprising techniques.

• Why Copywriting is Your Most Important Business Skill

• How To Write Headlines That Grab Readers By The Eyeballs

• How One Simple Acrostic Can Spark Your Writing and Move People To Action

• The Secret To Getting People to Read What You Write

• The Amazing Way To Close Your Writing

Graphic Design Secrets of the Rich and Famous 

Melanie Perkins always had an eye for design. Her passion eventually led her to create Canva, a drag-and-drop graphic design website now valued at $1 billion. But her invention created another surprising outcome — find out how it impacts you through these timeless design principles.

• How To Train Your Designer Eye

• The ‘Secret Sauce’ of Stop-In-Your Tracks Graphic Design

• What Marie Kondo (the KonMari method) can Teach Us About Design

• Why ‘Different’ Is the Way To Go

• The ‘Architect’s Law’ of Stand-Out Design

The Magnificent Magic of Word-of-Mouth Triggers

The Magic Castle Hotel is a renovated 50’s apartment complex which looks quite…ordinary. Yet it consistently dominates online ratings and outperforms big-name hotels. How does hotel management pull this off? Draw from their lessons and adopt these extraordinary ideas for your company.

• How a California Swimming Pool can Impact Your Business

• How to Create Word-Of-Mouth ‘Triggers’

• Why Word-of-Mouth is the #1 (and often ignored) Way To Beat Your Competition

• How Word-Of-Mouth Creates Jaw-Dropping Return on Investment

• The ‘Cheesecake Factory’ Model and How to Apply It

How Bedtime Stories can Grow Your Sales

Donald Miller had always loved stories, but he never imagined it would result in a multimillion dollar business. So how did he make ordinary stories profitable? The same way you can. Discover the innovative framework Donald used to explode his sales and launch a global marketing movement.

• The Unbelievable Stickiness of a Story — wait ‘till you see this in action!

• Why a Hollywood “Framework” can Grow Your Business

• How a Hero, a Villain, and a Guide can Increase Your Sales

• How a 1-Page Story will Forever Change Your Marketing

• The Incredible Power of 1-2-3 Thinking

9 Marketing Shifts to Revolutionize Your Company

The Encyclopedia Brittanica enjoyed an incredible 244-year run. That is, until Jimmy Wales came along. His incredible shift in thinking was one reason the encyclopedia industry collapsed. What was this shift? Learn about it — and many others — and apply these innovative mindsets in your own marketing.

• The Amazing Mindset that will Transform Your Marketing

• Why Focusing on a “Slice” is Greater than the Whole Pie

• How to Turn Uninterested Customers into Rabid Fans

• The Secret Weapon of the World’s Greatest Marketers

• One Simple Fix to Change Your Marketing Overnight

• The “Dollar Shave Club” Principle — and Why You Must Practice It

• The Often-Overlooked Ingredient of Unforgettable Marketing

• How the "Oprah Effect” can Work for Your Business

• How To Turn Your Customers Into Your Best Marketers