Book Marketing Campaign
WATCH THE EXPLANATION VIDEO:
PROJECT
Your custom-designed 9”x 6” book (saddle stitch binding and approximately 30 pages) serves as a lead generation tool to reach small business owners.
It’s an excellent resource for community leaders, whether it’s given to them in person, through direct mail, or via download.
The content features articles, infographics, stories, interviews with local leaders, and call-to-actions — all in a compelling graphic design.
In addition to business profiles, articles might include:
“Community Banks vs Big Banks vs Credit Unions”
“Does Your Bank Really Know You?”
“Digital Banking Guide”
“Business Loans — Your Questions Answered”
“How To Navigate Digital Payment Services"
The book design is geared toward your target market, “Barbara Business Owner,” as detailed in your Brandiscover™ strategy.
DELIVERABLES
Genie Jar will provide the following:
Storyboarding
Copywriting
Photography/Video and subsequent editing
Design & Layout
Illustrations
On-Site and/or Zoom Interviews with selected F&M Bank small business customers
Accompanying digital platform (standalone 3-5 page website) for interactive engagement
Video segments will support interview stories and will be no longer than 3 minutes
All videos will have a custom-branded intro and outro and are perfect for social media content
The digital platform allows for more content creation without always printing new physical copies
The digital platform allows for updating existing articles
The digital platform links to “next steps” for qualified leads (ex: scheduling an appointment, signing up for email, downloading content)
The first-year costs of website hosting and domain purchase are included (ex: www.FandMstories.com)
Copyright and exclusivity for your publication
Printing up to 32-pages, plus cover, saddle stitch binding, full-color 9” x 6” book
Filing for ISBN Number
Option for distribution through online portals like Amazon.com (additional fees apply)
COST WITH DIGITAL PLATFORM
(accompanying website and videos)
1,000 quantity = $26.50 each / $26,500 Total
2,500 quantity = $10.79 each / $26,975 Total
5,000 quantity = $5.70 each / $28,500 Total
COST WITHOUT DIGITAL PLATFORM
(without accompanying website and videos)
1,000 quantity = $16.50 each / $16,500 Total
2,500 quantity = $6.88 each / $17,200 Total
5,000 quantity = $3.73 each / $18,650 Total
FREQUENTLY ASKED QUESTIONS
How long will the project take?
As with all projects, it depends on the variables. If feedback and approvals are provided quickly, we anticipate approximately 5-6 weeks from concept to delivery.
What is a saddle stitch bound book?
If you look at any magazine, comic book, or brochure, you’re probably looking at saddle stitch binding. It’s a process that places wire staples through sheets of paper (known as stitching). The benefits: fast turn-around time; ideal for lower page counts; and the minimal weight is perfect for mailing.
What does the website entail?
We design websites through Squarespace, which gives you the flexibility to easily add/edit your own content. The book design will encourage readers to visit your specific website links, where additional videos and information are found. This allows for interactivity, multimedia communication, and ultimately, lead generation. The website design will complement the book design, giving a consistent look for the prospective customer’s journey.
Do you have samples of your website work?
Yes! All you have to do is click here.
What are your qualifications?
We have over twenty-five years of experience helping businesses with their marketing collateral. From the beginning, our graphic design and copywriting have helped our projects stand out from the crowd. A few of our clients include Newport News International Airport, Bihrle, Citizens National Bank, Planters Peanuts, Physicians for Peace, Amadas Coach, Madison Jewelers, Cedar Point Country Club, Air Commerce Park, Barnes Design Group, Icon Photography, Greater Williamsburg Business Council, George Mason Mortgage, and Tidewater Builders Association. As a digital agency, we also specialize in website design, search engine optimization, online ads, email campaigns, and marketing strategies.