Grow Your Business Game Plan™ - The Character

Let’s determine your most typical customer.

Targeting everyone with your product or service is a bad idea. If “everyone” is your target market, in reality you’re reaching no one.

Unless your last name is Bezos or Gates, your marketing budget is limited. So let’s get smart. A wide focus dilutes your message, but a niche provides hyper-focus.

In the end, your marketing should have people saying, “Hey, that’s speaking directly to me.”

Marketing magic, baby.

So buckle up and let’s figure out who you’re speaking to…

Page 2 of 10