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Develop more leads, reach new customers, and grow your bottom line.

Everything has a structure.

Without the skeleton structure underneath your skin, you'd be a marshmallow blob on the floor. And frankly, that’s gross to think about.

But other things have structures, too. Buildings, songs, and even the stories we tell. All of these things have hidden frameworks.

Marketing also has a framework. Once you grasp it, your business will attract new customers while saving time and money.

A Sampling of What’s Inside:

  • Targeting your most typical customer

  • Crafting a slam dunk message

  • Defining your brand personality

  • Busting through the competition clutter

  • Finding the fishing holes where your audience hangs out

  • Creating irresistible foot-in-the-door offers

  • Optimizing your most profitable product

  • Showcasing your expertise

  • Triggering phone-worthy moments

  • Mastering the art of closing the sale

Get ready to breathe new life into your marketing — and maybe even rattle a few old bones.

Uh, hello! It’s FREE! What are you waiting for?

Who Are We?

We’re the Marketing Guys — Brian Forrester & Tom Powell — and the co-founders of Genie Jar Digital, a company that helps small business owners grow their revenue with smart marketing.

We’ve packed over 50 years of combined experience into this book, so if you don’t read it, our lives are a complete waste. But that’s okay, we know a great therapist.

Even the most seasoned professionals will discover practical tips to move their business forward. And at the very least, the book can be used as kindling or to make a cool paper airplane.

Seriously, you’ll come away with fresh ideas and maybe a few aha! moments. Consider it spinach for your brain, dribbled with cheese. Or maybe chocolate.

It’s time to rub the bottle, make your wish, and enjoy a little bit of marketing magic, genie style.

“Before reading this book, I lived in my parents basement playing Wii, my car was on blocks in the front yard, and I had a beer gut from too many PBR’s. But after reading Bones of Marketing, I got my mojo back. I’m now the assistant manager in training for a yogurt cart, won a $12 parlay on a gambling app, and I only drink Natty Light (except for Sat nights, when I party a little harder). I’m taking back control of my life. Thanks, Genie Jar!

”
— Axel

(Axel is completely made up, but we’d like to think he’s out there somewhere)

And BTW, we do have real testimonies, just click the button below to visit our homepage.